Time
เวลา

Topic / Speaker
หัวข้อ / วิทยากร

08:00
|

08:20
Registration
ลงทะเบียน
08:20
|
08:30
Welcome Speech

Amarit Charoenphan
08:30
|
09:00
Scaling Design Impact: Behind the Scenes Stories
Creating design impact at large organizations is not easy task. However, it is not as challenging nor difficult as scaling design impact to meet the expectation of a short and long-term return in design investment in order to sustain the growth and accelerate the transformation. While there are no ‘silver bullet’ approaches to making scalable design impact, you will hear some of behind the scenes stories that can provide contextually relevant insights to help informing so called ‘Design Impact Playbook’ of your own.

Kevin Lee
eBay Korea / Chief Product Officer; Previously, Visa / Executive Director & VP, Head of Design EMEA
09:00
|
09:30
Experience Impact: Improving Conversation by Artificial Intelligence with Stakeholders and Customers

Aldrich Huang
UXTesting / CEO & Co-Founder, Savvy UX Summit / Main Organizer, International Board Member at User Experience Quality Certification Center (UXQCC), Mentor at User Experience Professionals Association (UXPA)
09:30
|
10:00
Transforming Energy
Transforming Innovation: user center design as a catalyst for innovation

Jared Huke
Daito Design / CEO, University of Texas at Austin Center for Integrated Design / Lecturer
10:00
|
10:30
Tea Break
พักทานอาหารว่าง
10:30
|
11:00
Building Successful Design Teams
An effective design team requires a multitude of diverse skills, and it’s impossible for any one individual to possess them all. How do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right size and mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? Hear how to structure, hire, shape, inspire and lead a design team that works together and stays together. A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, where teamwork is the foundation of success. You will leave this talk with tips on design leadership, and how to build, motivate, grow and keep your design teams happy.

Julie Kennedy
Saint-Gobain / User Experience Director, Previously, Capital One / Digital Director
11:00
|
11:30
Path to Product Excellence

Gülay Birand
Facebook / UX Lead and Product Design Manager
11:30
|
12:00
Panel Discussion
12:30
|
13:00
Lunch Break
พักรับประทานอาหารกลางวัน
13:00
|
13:30
Humanising The Customer Experience - How Humans and AI Can Co-exist
  • Highlighting perceptions of people towards AI
  • Sharing of chatbot usage in Hong Kong, especially in insurance
  • Challenges in deploying and maintaining AI in the organisation 
  • Tips on how to continuously enhance and grow your chatbot
Sudesh Thevasenabathy
AXA Hong Kong / Head of Customer Care Transformation; Previously, Bank of America / Change Consultant, Regional Fulfillment and Services
13:30
|
14:00
UX in Cross-Cultural Contexts: An Exemplary Case Study
Traditional UX research considerations mainly center around qualitative and quantitative approaches. Due to increasing effort and constraints for studying UX in cross-cultural contexts, this talk will walk you through a case study about leveraging cultural theory to drive insights-driven UX research for cross-cultural considerations. The talk will sum up a framework for culturally sensitive UX design.

Dr. Florian Lachner
Google / UX Researcher
14:00
|
14:30
Business Impact of Customer-Centric Product
Business Impact of Customer-Centric Product in the Bank


Paul Farla
Siam Commercial Bank / SVP of Product and Service Design; Previously, Lazada & Alibaba / VP of Interaction Design, Product Strategy Consultant
14:30
|
15:00
Tea Break
พักทานอาหารว่าง
15:00
|
15:30
Design good experiences

Masahiro Inoue
Nagoya Institute of Technology / Professor; Previously, Toshiba Design Center / General Manager
15:30
|
16:00
Accessible, affordable, and pleasant: the UX of healthcare
Healthcare is often one of the most difficult services for citizens to navigate. People get lost in medical jargon, often not knowing what to do next, or who to talk to. To make it less painful, it must become more accessible, affordable, and pleasant to use. In this talk, Ben will outline the common problems in healthcare, what Babylon is doing about them, and offer some general principles to help design a better service.

Ben Sauer
Babylon Health / Director of Product
16:00
|
16:30
Panel Discussion
16:30
|
17:00
Close & Announcement (UX Award)
18:00
|
22:00
Invited-Only VIP Dinner