Customer Experience Is The New Brand, said by Forbes. Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010.
The user experience is the new paradigm for companies to maintain competitive advantages in the market. In the Digital Century, technology enables companies to connect with their users in more meaningful, immediate, and personal ways than ever before.
User Experience, driven by advances in AI technology, is re-shaping industries and leading company strategies. Healthcare, InsureTech, Fintech, Airlines, Telecom, Social, and Entertainment are all being transformed by a deeper and more impactful User Experience.
Who will be the next winner? It depends on who can grab the most user insights both efficiently and effectively.