Be Experienced in Experience
Join cross continental individuals from North America, Asia, and Europe for the first annual Savvy UX Summit
Dec. 8th. 2017 @ Taipei Marriott Hotel, Taiwan
In the past, marketing worked like this : Products + Services + Solutions. What’s the next in the digital century? The answer is User Experience (UX) ! According to Philip Kotler, author of the book Marketing 4.0, not only is the product, service, and solution important to success, experience is now just as important as some shopping is done online, and experience can either sway customers into or out of purchases.
UXTesting / CEO & Co-founderSavvyUXer / FounderSavvy UX Summit / Main Organizer
Aldrich Huang is an entrepreneur, a co-founder of UXTesting, his first startup, founder of SavvyUxer, as well as organizer of the Savvy UX Summit. He has worked in the field of legal, business development, and customer experience for several years, and he firmly believes that better user experience will bring joy to your users.
Somewhere Else / Co-Founder
Christophe is the co-founder of Somewhere Else, a London-based creative consultancy and production house specialised in immersive technologies (VR/AR/MR).
After 8 years spent between digital strategy consultancy and music events and VR studio Exzeb, Christophe started Somewhere Else to help brands, agencies and innovators harness the power of VR/AR/MR to win in the Age of Experience.
Working with the likes of Samsung, Three Mobile and Adidas, Somewhere Else has enable brands in the fashion, retail and entertainment sectors to build deeper relationships with their audiences through powerful VR experiences.
Christophe is a regular VR blogger and a member of the Uni-VR think tank. He has recently delivered talks at the Awwwards LDN, the AR/VR Show and the Virtual Reality Show as well as conducted VR workshops for top creatives at agencies such as Ogilvy, FCB Inferno, IDEO and OMD.
Fjord / Senior Service & Interaction DesignerUXcamp Dublin / Co-founderSDN Ireland Local Lead
Diego is a designer with a background in Service & Interaction Design. So far he have lived, studied and worked in Italy, China, the Netherlands, the Czech Republic and in Dublin.
During his career, Diego have served in a broad range of roles, designing digital products and services in several sectors, including healthcare, human resources, and the automotive and travel & leisure industries.
Diego is actively involved in the UX and Service Design communities. In Ireland, he co-organize the monthly Dublin UX meet-up. He cofounded the first UX Camp Dublin (http://uxcampdublin.com/) and the Irish chapter of the Service Design Network (https://www.service-design-network.org/chapters/sdn-ireland-building).
CDTM (University) / UX Researcher & Management team memberLMU Munich / Doctoral candidate
Florian is doctoral candidate at the Human-Computer Interaction Group of the LMU Munich. His research is about data-driven approaches in UX design with a particular focus on the investigation of cultural differences. At CDTM, he is part of the Management Team.
youspi / CEO
World Usability Congress (WUC) & UXWorldTour / Chair
UXPA Austria / VP
Johannes Robier is founder of the UX & Usability agency youspi and Chair of the World Usability Congress. He developed the NASA product of the year. In addition he is lecturer for UX at three different universities in Austria.
Daito Design Group / CEOUniversity of Texas at Austin / Lecturer
Jared Huke helps the enterprise mobilize their workforce with a blend of contextual mobility and predictive User Centered Design. With a focus on utility, he has led teams into the darkest corners of corporate infrastructure to bring these large companies to the modern, mobile world. He returned to Texas to launch Daito Design in the recent wave of technology innovation around Internet of Things, wearables, and mobility.
Shopify / Product Manager
Jacinthe is a Product Manager at Shopify, the leading multi-channel commerce platform that supports over 500 thousand entrepreneurs.
Bringing together architectural, design and commerce training, she explores new ways to define and understand the user experience as a whole. Her diverse insight allows her to solve complex usability problems from both a human and technical standpoint.
Collaborating alongside designers, content strategists, researchers, developers as well as Shopify users, Jacinthe create tools that meaningfully impact the lives of merchants around the world.
Mobile UX London / Founder
Start-ups in London / Expansion Manager
Naveed founder MobileUXLondon (MUXL), a community of experience creators and innovators working in UX, Product, Mobile, & Design. He organises monthly events, an annual Conference as well as a Design Hackathon. Partnering with companies such as Google, Orange, Aviva, KPMG among others.
IBM (IBM Design) / Design LeadDublin UX meet-up / Co-founderUXcamp Dublin / Co-founder
Rohini Gosain is a Design Manager at IBM Studios Dublin, having as much fun designing as it rains! Her constant fascination has been with creating the most efficient circuits of Design and Technology, with the user as the key.
A passionate designer with 9 years of design experience primarily encompassing Visual/UX Design and Graphic Design. Her major work experience spans USA (Amplify), Europe (ICLEI, British High Commission, Different Advertising, Design & Marketing Ltd.) and India (Adobe, United Nations) in various roles like UX/Visual Design Lead and Design Consultant.
Rohini’s design portfolio spans a wide spectrum of art, design, technology and cognitive projects. These cover verticals like human resources, education, energy and sustainability. She is currently exploring design solutions for cognitive computing in the talent acquisition space.
Fu Interactive / FounderFantasy.co / UX Lead
Yuwei Fu is an award-winning Lead User Experience Designer, working across web, app, operation system, game, TV, kiosk, and installation in various industries. Usability, creativity, design thinking, management and collaboration are his core capabilities.
During his design career, he has worked at world-class digital agencies including R/GA, SapientNitro, Method, and Fantasy Interactive. He developed UX for Fortune 500 companies and won several well-known awards including an Emmy Award, a Cannes Lion, multiple FWA Awards and more.
In addition, as a board member of the Asia Experience Design Association, he studies user behavior and presents his expertise in presentations and online. He oversees a weekly live broadcasting show, The Accent Studio, where he interviews outstanding international designers and artists.
08:00 - 08:30
Registration & Morning Tea
08:30 - 08:40
Opening : Welcome and Intro
08:40 - 09:00
Continuity or Change: The Maturity of the New UX Industry-----
Aldrich HuangCEO and Co-founder of UXTesting
09:00 - 09:30
How custom is custom enough? Futural UX will change our (business) life.-----Johannes Robier
CEO at youspi, Chair of World Usability Congress (WUC) & UXWorldTour, VP of UXPA
09:30 - 10:00
How UX strategy can impact your business-----Yuwei Fu
Founder of Fu Interactive, UX Lead at Fantasy.co
10:00 - 10:30
Combining insights-driven decisions with the investigation of cultural differences in UX for enterprises-----Florian Lachner
UX Researcher & Management team member at CDTM (University), Doctoral candidate of LMU Munich
10:30 - 11:00
Where next in UX - The View from Europe-----Naveed Ratansi
Founder of MobileUXLondon, Expansion Manager for Start-ups in London
11:00 - 11:30
11:30 - 12:30
Lunch Time - Continental Buffet
12:30 - 13:00
Designing better products through designing better companies-----Jared Huke
CEO of Daito Design Group, Lecturer at University of Texas at Austin
13:00 - 13:30
Service Design Driven Innovation-----Diego Dalia
Senior Service & Interaction Designer at Fjord, Co-founder at UXcamp Dublin, SDN Ireland Local Lead
13:30 - 14:00
VR Storytelling: the Age of AX-----Christophe Mallet
Co-Founder of Somewhere Else
14:00 - 14:30
14:30 - 15:00
Empowering product teams by Design-----Rohini Gosain
Design Lead at IBM (IBM Design), Co-founder of Dublin UX meet-up, Co-founder of UXcamp Dublin
15:00 - 15:30
Product Manager at Shopify
15:30 - 16:00
16:00 - 16:30
Savvy UX Summit 2017 reserves the right to change rules and conditions. We provide simultaneous interpretation for all the talks, please bring your ID card or passport to get earphones.
About Savvy UX Summit 2017
Join people from all across the globe such as the United States, Germany, and Singapore for our first annual Savvy UX Summit in Taipei, Taiwan on December 8th, 2017! This one-day event features 10+ talks from speakers that come from professional backgrounds like banking, e-commerce, airline, education, and much more. Count on the experts from global corporations and world-renown institutions to share their experiences and also insight on what user experience means in their respective industries.
Who is the host?
The summit is held jointly by UXTesting and SavvyUXer. UXTesting offers a remote user experience testing platform that offers companies objective user data on their apps or websites and SavvyUXer offers enterprises and UX designers / researchers a unique UX only platform in which to facilitate interactions. As both contributors to the UX community, we recognize the importance of user experience and hope to help people grasp a better understanding of what it is and how it can help your company.
Records of the Summit 2017
Copyright © Savvy UX Summit 2017